Industry Experience

Healthcare marketing is a primary expertise at ilex, both from the payer side (insurance companies) and the provider side (hospitals, clinics, physician marketing, etc.). Of particular emphasis is Medicare marketing and other regulated products. Other areas of focus include:

  • Consumer products

  • Technology services

  • Wellness services

  • Legal services

  • Financial and consumer credit services 

  • QSR and restaurant

  • Franchise / co-op programs

Traditional media
  • Television (brand, direct response, OTT, digital)

  • Direct mail (creative, print management, list strategies and procurement)

  • Radio

  • Print

  • Websites

  • Outdoor and out-of-home

  • Collateral 

  • Internal communications

  • Grassroots marketing

Want to see samples that are relevant to your needs?

The branding process should be straightforward. No need to draw a new plan from scratch every single time.

Establishing or fine-tuning a brand shouldn't cost piles of cash and take months to complete. At ilex we take a simple 3-step approach to move quickly to the core attributes of the brand and the fundamental perceptions of the target market. We leverage our experience to maximize efficiency while extracting the powerful essence of the brand personality. 

Strategy and Consulting

The shortest distance is always a straight line. Let our focused approach help you quickly achieve the results you seek.

Whether you need a full strategy as part of a complete campaign, or you just need select consulting on a piece of the larger puzzle, we're totally flexible. It's not unusual for clients who already have an agency relationship for branding to bring us in for direct response help. Or a client with in-house production resources to engage us for high level planning and strategy. Whatever you need, we encourage you to take advantage of our skillsets and industry knowledge. 

Expand what they know. Influence what they believe. Then you have an irresistible foundation for action.

Direct response advertising is a core skill set at ilex. We utilize a refined set of creative principles and a media approach that have proven highly effective. And our long experience with DR media buying and strategy lets us optimize client budgets for maximum ROI. Our broader role as a brand agency also lets us merge both disciplines into a single cohesive campaign, leveraging the power of brand and the laser focus of direct response. 

Direct Response
Digital marketing
  • SEO

  • SEM,

  • Social

  • Email

  • Ads

  • Geotargeting, geofencing

  • Behavioral

  • Video

  • Texting

  • Mobile

Services and Tactics

As a full service marketing and advertising agency, ilex offers the complete range of tactics to create any appropriate campaign mix. 


Director of Marketing

What I love most about working with ilex is the personal touch. I feel like the ilex team is an extension of our marketing department...

The team at ilex is professional and enjoyable to work with. They always come with their A game...

Courteous, professional, focused, and committed to their clients - - every agency could learn from them!

What it's like to work with us

Information Technology



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